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Driving Success

#Campaign Ideation and Execution
#Engaging and Creative Concept
#Influencer Research and Collaboration
#Maximizing Influencer Reach
Brief

Forsan Central Mall embarked on a mission to attract more Arabic customers and generate buzz for its grand opening. To achieve this, the mall partnered with AgencyHelix to launch a captivating social media campaign centered around the "Car Shop & Win" promotion. Leveraging the influence of renowned social media personality Bessan Ismail, the campaign aimed to drive engagement, increase brand credibility, and ultimately boost traffic to the mall.

Approach

AgencyHelix devised a strategic approach to execute Forsan Central Mall's Car Shop & Win campaign:

Influencer Research and Collaboration

Recognizing the importance of reaching the target demographic, AgencyHelix conducted thorough research to identify the ideal influencer for the campaign. Bessan Ismail, with her extensive reach and relevance to the Arabic audience, emerged as the perfect collaborator to amplify the mall’s message.

Campaign Ideation and Execution

With Bessan Ismail onboard, AgencyHelix developed a compelling campaign concept that combined elements of excitement and anticipation. A one-minute campaign video, produced in a cinematic style, served as the centrepiece of the promotion. The video showcased the thrill of winning a car while shopping at Forsan Central Mall, capturing the audience’s attention and generating anticipation for the grand opening.

Maximizing Influencer Reach

By leveraging Bessan Ismail’s substantial audience reach of over 1 million followers, AgencyHelix ensured that the campaign achieved exponential visibility at a cost-effective rate. The influencer’s endorsement lent credibility to the promotion, instilling trust and loyalty among her dedicated fan base.

Engaging and Creative Concept

The campaign’s innovative and fun-filled concept, coupled with Bessan Ismail’s involvement, resonated with the target audience. The combination of shopping excitement and the opportunity to win a car fuelled interest and enthusiasm, driving engagement both online and offline.

Results

The Car Shop & Win campaign, powered by Agency Helix's strategic approach and influencer collaboration, delivered outstanding results for Forsan Central Mall:

Doubled
the mall footfall post campaign
Record
anchor tenant performance
>1.3 million Impressions
3.3 million views
+13.6% followers
growth versus previous period
>1K comments
>99.8K likes

In conclusion, the collaboration between Forsan Central Mall and AgencyHelix, augmented by Bessan Ismail's influential endorsement, exemplifies the power of strategic influencer marketing in driving engagement, enhancing brand credibility, and driving tangible results for retail establishments.

Exponential Reach

Bessan Ismail's endorsement significantly amplified the campaign's reach, exposing the mall to a vast audience of potential customers. Leveraging the influencer's broad following proved to be a cost-effective strategy for maximizing campaign visibility.

Increased Brand Credibility and Loyalty

The partnership with Bessan Ismail bolstered Forsan Central Mall's brand credibility, establishing trust and loyalty among her dedicated followers. The influencer's endorsement lent authenticity to the promotion, driving positive perceptions of the mall among consumers.

Record Footfall

The campaign's compelling concept, coupled with the excitement of winning a car, generated unprecedented foot traffic to Forsan Central Mall post-campaign. The mall experienced a surge in visitors eager to participate in the promotion and explore its offerings.

Exponential Reach

Bessan Ismail's endorsement significantly amplified the campaign's reach, exposing the mall to a vast audience of potential customers. Leveraging the influencer's broad following proved to be a cost-effective strategy for maximizing campaign visibility.

Increased Brand Credibility and Loyalty

The partnership with Bessan Ismail bolstered Forsan Central Mall's brand credibility, establishing trust and loyalty among her dedicated followers. The influencer's endorsement lent authenticity to the promotion, driving positive perceptions of the mall among consumers.

Record Footfall

The campaign's compelling concept, coupled with the excitement of winning a car, generated unprecedented foot traffic to Forsan Central Mall post-campaign. The mall experienced a surge in visitors eager to participate in the promotion and explore its offerings.