Driving Success

Forsan Central Mall embarked on a mission to attract more Arabic customers and generate buzz for its grand opening. To achieve this, the mall partnered with AgencyHelix to launch a captivating social media campaign centered around the "Car Shop & Win" promotion. Leveraging the influence of renowned social media personality Bessan Ismail, the campaign aimed to drive engagement, increase brand credibility, and ultimately boost traffic to the mall.
AgencyHelix devised a strategic approach to execute Forsan Central Mall's Car Shop & Win campaign:
Recognizing the importance of reaching the target demographic, AgencyHelix conducted thorough research to identify the ideal influencer for the campaign. Bessan Ismail, with her extensive reach and relevance to the Arabic audience, emerged as the perfect collaborator to amplify the mall’s message.
With Bessan Ismail onboard, AgencyHelix developed a compelling campaign concept that combined elements of excitement and anticipation. A one-minute campaign video, produced in a cinematic style, served as the centrepiece of the promotion. The video showcased the thrill of winning a car while shopping at Forsan Central Mall, capturing the audience’s attention and generating anticipation for the grand opening.
By leveraging Bessan Ismail’s substantial audience reach of over 1 million followers, AgencyHelix ensured that the campaign achieved exponential visibility at a cost-effective rate. The influencer’s endorsement lent credibility to the promotion, instilling trust and loyalty among her dedicated fan base.
The campaign’s innovative and fun-filled concept, coupled with Bessan Ismail’s involvement, resonated with the target audience. The combination of shopping excitement and the opportunity to win a car fuelled interest and enthusiasm, driving engagement both online and offline.


Results
The Car Shop & Win campaign, powered by Agency Helix's strategic approach and influencer collaboration, delivered outstanding results for Forsan Central Mall:
In conclusion, the collaboration between Forsan Central Mall and AgencyHelix, augmented by Bessan Ismail's influential endorsement, exemplifies the power of strategic influencer marketing in driving engagement, enhancing brand credibility, and driving tangible results for retail establishments.