Embracing Nature
Jebel Hafit Desert Park Pura Eco Retreat, owned by the Department of Culture and Tourism in Al Ain, sought to enhance its online presence and showcase its unique offerings to a global audience. AgencyHelix was tasked with managing the retreat's social media accounts and implementing strategies to elevate its brand image in the luxury hospitality sector.
AgencyHelix implemented a comprehensive approach to rejuvenate Jebel Hafit Desert Park Pura Eco Retreat's social media presence:
The agency began by conducting a thorough audit of the retreat’s existing social media handles. This was followed by a benchmarking exercise, analyzing the social media marketing activities of competitors in the luxury hospitality sector.
Leveraging the natural beauty of the retreat, AgencyHelix curated visually stunning content that showcased the picturesque landscape of Jebel Hafit. High-quality videos and imagery captured the essence of the retreat, transporting viewers to its serene surroundings and highlighting its unique features.
Through careful selection of colour schemes and tone of voice in captions, AgencyHelix crafted a cohesive aesthetic that reflected the tranquillity and luxury synonymous with Jebel Hafit Desert Park.
AgencyHelix ensured that the selection of models featured in the retreat’s social media content aligned with its brand values and target demographic.
Results
The social media management efforts led by AgencyHelix yielded significant results for Jebel Hafit Desert Park Pura Eco Retreat:
In summary, Agency Helix's tailored social media strategies effectively elevated Jebel Hafit Desert Park Pura Eco Retreat's online presence, positioning it as a premier destination for luxury travellers seeking a unique and immersive experience in Al Ain’s natural landscape.