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Embracing Nature

#Aesthetic Branding
#Content Strategy
#Initial Audit and Benchmarking
#Strategic Model Selection
Brief

Jebel Hafit Desert Park Pura Eco Retreat, owned by the Department of Culture and Tourism in Al Ain, sought to enhance its online presence and showcase its unique offerings to a global audience. AgencyHelix was tasked with managing the retreat's social media accounts and implementing strategies to elevate its brand image in the luxury hospitality sector.

Approach

AgencyHelix implemented a comprehensive approach to rejuvenate Jebel Hafit Desert Park Pura Eco Retreat's social media presence:

Initial Audit and Benchmarking

The agency began by conducting a thorough audit of the retreat’s existing social media handles. This was followed by a benchmarking exercise, analyzing the social media marketing activities of competitors in the luxury hospitality sector.

Content Strategy

Leveraging the natural beauty of the retreat, AgencyHelix curated visually stunning content that showcased the picturesque landscape of Jebel Hafit. High-quality videos and imagery captured the essence of the retreat, transporting viewers to its serene surroundings and highlighting its unique features.

Aesthetic Branding

Through careful selection of colour schemes and tone of voice in captions, AgencyHelix crafted a cohesive aesthetic that reflected the tranquillity and luxury synonymous with Jebel Hafit Desert Park.

Strategic Model Selection

AgencyHelix ensured that the selection of models featured in the retreat’s social media content aligned with its brand values and target demographic.

Results

The social media management efforts led by AgencyHelix yielded significant results for Jebel Hafit Desert Park Pura Eco Retreat:

25% increase
in occupancy compared to last season
>1’000’000 Impressions
+58% followers’ growth YOY
View rate of 74.7%
55’980 video playthroughs

In summary, Agency Helix's tailored social media strategies effectively elevated Jebel Hafit Desert Park Pura Eco Retreat's online presence, positioning it as a premier destination for luxury travellers seeking a unique and immersive experience in Al Ain’s natural landscape.

Increased Brand Strength

Through the implementation of aesthetic branding and visually captivating content, the retreat's social media presence experienced a notable increase in brand strength and recognition within the luxury hospitality sector.

Enhanced Uniqueness and Loyalty

By showcasing the retreat's unique offerings and creating an atmosphere of exclusivity, AgencyHelix fostered a sense of loyalty among followers.

Improved Engagement and Reach

The visually appealing content curated by AgencyHelix resonated with audiences, resulting in higher levels of engagement and increased reach across social media platforms as well as following.

Increased Brand Strength

Through the implementation of aesthetic branding and visually captivating content, the retreat's social media presence experienced a notable increase in brand strength and recognition within the luxury hospitality sector.

Enhanced Uniqueness and Loyalty

By showcasing the retreat's unique offerings and creating an atmosphere of exclusivity, AgencyHelix fostered a sense of loyalty among followers.

Improved Engagement and Reach

The visually appealing content curated by AgencyHelix resonated with audiences, resulting in higher levels of engagement and increased reach across social media platforms as well as following.