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Emirates Park Zoo

#Creative Competition Concept
#High-Quality Content Creation
#Incentivized Engagement
#Strategic Budget Allocation
Brief

Emirates Park Zoo aimed to boost visitor numbers and engagement on social media during the summer months. Agency Helix was enlisted to conceptualize and execute the #10by10 campaign, leveraging a creative competition format to increase follower engagement and drive foot traffic to the zoo.

Approach

Agency Helix devised a strategic approach to the #10by10 campaign, combining creativity, education, and incentives to maximize results:

Creative Competition Concept

The agency introduced a unique competition format, inviting followers to participate in a guessing game centered around the zoo’s animal residents. Over the course of 10 days, Emirates Park Zoo released a series of educational videos, each featuring a different animal. Followers were challenged to guess the species showcased in each video for a chance to win free entry to the zoo.

Incentivized Engagement

By offering free entry as a prize, Agency Helix incentivized follower engagement and participation in the competition. The allure of a complimentary zoo visit motivated users to actively engage with the content and submit their guesses, driving up interaction rates and increasing page engagement.

Strategic Budget Allocation

To optimize campaign performance, Agency Helix adopted a commercial approach, carefully allocating the campaign’s advertising budget. By leveraging the high engagement generated by the competition format, the agency ensured maximum visibility for the campaign while minimizing ad spend, effectively reaching a larger audience at a lower cost.

High-Quality Content Creation

In addition to the competition format, Agency Helix focused on producing visually compelling and informative content. The educational videos not only entertained followers but also served as a means of promoting the zoo’s diverse array of animal exhibits, further incentivizing followers to visit in person.

Results

The #10by10 campaign orchestrated by Agency Helix yielded impressive outcomes for Emirates Park Zoo:

Campaign Views: 642.8K
Follower Growth: 26.9%
Campaign Comments: 5,580
Campaign Shares: 593

In summary, the #10by10 campaign exemplifies Agency Helix's ability to devise innovative marketing strategies that not only drive engagement but also deliver tangible results in terms of increased foot traffic and visitor engagement for Emirates Park Zoo.