ADNEC Emirati Women’s Day Video Series

In honor of Emirati Women's Day, Abu Dhabi National Exhibitions Company (ADNEC) aimed to spotlight the diverse talents and accomplishments of its Emirati female employees through a compelling video series. The objective was twofold: to celebrate the invaluable contributions of Emirati women within ADNEC and to inspire others with their stories of empowerment, resilience, and leadership. This case study explores the creative concept devised to capture the essence of Emirati Women's Day while showcasing the richness of ADNEC's female workforce