Shaabia Magic

Deerfields Mall, a prominent shopping destination in the UAE, aimed to enrich the visitor experience by collaborating with Agency Helix to create an immersive animation campaign centred around the beloved Emirati cartoon series, Shaabia sought to enhance its engagement with families and children. The goal was to create a memorable and interactive experience that would not only increase foot traffic to the mall but also foster a sense of community and joy among visitors.