Al Ain Square
Al Ain Square, a prominent destination in Al Ain, sought to enhance its online presence and engage with the local audience through social media. AgencyHelix was enlisted to manage Al Ain Square's social media accounts and develop a tailored strategy to resonate with the Al Ain community. The goal was to highlight the unique offerings of Al Ain Square, celebrate Emirati heritage, and foster a sense of community pride among residents.
AgencyHelix implemented a comprehensive approach to effectively manage Al Ain Square's social media presence:
To understand the preferences of the local audience, AgencyHelix conducted extensive research and identified key content pillars. These pillars included highlighting community offerings, showcasing retailers, and celebrating Emirati heritage. By aligning content with the interests and values of the Al Ain community, the agency ensured relevance and resonance.
Recognizing the importance of variety in content, AgencyHelix curated a mix of lifestyle content, day-in-the-life vlogs, and influencer collaborations. Additionally, the agency incorporated youth perspectives through ASMR coffee mornings and mood aesthetics videos, catering to the preferences of younger demographics and increasing engagement on the feed.
To provide an authentic glimpse into life at Al Ain Square, daily stories were created to showcase community events, activities, and happenings. Moreover, the agency leveraged user-generated content to encourage followers to tag Al Ain Square, fostering a sense of ownership and community participation.
Emirati heritage was celebrated through curated content that showcased traditional customs, cuisine, and cultural events. By paying homage to the rich heritage of the region, AgencyHelix reinforced Al Ain Square’s connection to its roots and appealed to the local audience’s sense of pride.
Results
The social media management efforts led by AgencyHelix yielded significant results for Al Ain Square:
In summary, Agency Helix's tailored social media management strategy effectively positioned Al Ain Square as a vibrant community destination, celebrating its heritage and engaging with the local audience in meaningful ways. By leveraging diverse content formats and embracing Emirati culture, the agency successfully connected with residents and strengthened Al Ain Square's online presence.