Start project

Al Ain Square

#Daily Stories
#Diverse Content Formats
#Embracing Emirati Heritage
#Research and Content Strategy
#User-Generated Content (UGC) Strategy
Brief

Al Ain Square, a prominent destination in Al Ain, sought to enhance its online presence and engage with the local audience through social media. AgencyHelix was enlisted to manage Al Ain Square's social media accounts and develop a tailored strategy to resonate with the Al Ain community. The goal was to highlight the unique offerings of Al Ain Square, celebrate Emirati heritage, and foster a sense of community pride among residents.

Approach

AgencyHelix implemented a comprehensive approach to effectively manage Al Ain Square's social media presence:

Research and Content Strategy

To understand the preferences of the local audience, AgencyHelix conducted extensive research and identified key content pillars. These pillars included highlighting community offerings, showcasing retailers, and celebrating Emirati heritage. By aligning content with the interests and values of the Al Ain community, the agency ensured relevance and resonance.

Diverse Content Formats

Recognizing the importance of variety in content, AgencyHelix curated a mix of lifestyle content, day-in-the-life vlogs, and influencer collaborations. Additionally, the agency incorporated youth perspectives through ASMR coffee mornings and mood aesthetics videos, catering to the preferences of younger demographics and increasing engagement on the feed.

Daily Stories and User-Generated Content (UGC)

To provide an authentic glimpse into life at Al Ain Square, daily stories were created to showcase community events, activities, and happenings. Moreover, the agency leveraged user-generated content to encourage followers to tag Al Ain Square, fostering a sense of ownership and community participation.

Embracing Emirati Heritage

Emirati heritage was celebrated through curated content that showcased traditional customs, cuisine, and cultural events. By paying homage to the rich heritage of the region, AgencyHelix reinforced Al Ain Square’s connection to its roots and appealed to the local audience’s sense of pride.

Results

The social media management efforts led by AgencyHelix yielded significant results for Al Ain Square:

>85’000 impressions
Tagging & UGC content improvement by 120%
View rate of 93%
+28% followers
growth YOY
Organic video views increase of 29%

In summary, Agency Helix's tailored social media management strategy effectively positioned Al Ain Square as a vibrant community destination, celebrating its heritage and engaging with the local audience in meaningful ways. By leveraging diverse content formats and embracing Emirati culture, the agency successfully connected with residents and strengthened Al Ain Square's online presence.

Increased Engagement

By adapting content to the preferences of the Al Ain audience and incorporating diverse formats, the agency achieved higher levels of engagement on social media platforms. Lifestyle content, influencer collaborations, and daily stories resonated with followers, leading to increased interactions and comments.

Enhanced Community Connection

Through strategic content pillars and a focus on showcasing community offerings, Al Ain Square strengthened its bond with residents. The celebration of Emirati heritage further fostered a sense of pride and belonging among the local audience, reinforcing Al Ain Square's position as a cultural hub.

User Participation

The incorporation of UGC and daily stories encouraged followers to actively engage with Al Ain Square's social media accounts. User-generated content not only increased tagging and mentions of the brand but also fostered a sense of community ownership and participation.

Increased Engagement

By adapting content to the preferences of the Al Ain audience and incorporating diverse formats, the agency achieved higher levels of engagement on social media platforms. Lifestyle content, influencer collaborations, and daily stories resonated with followers, leading to increased interactions and comments.

Enhanced Community Connection

Through strategic content pillars and a focus on showcasing community offerings, Al Ain Square strengthened its bond with residents. The celebration of Emirati heritage further fostered a sense of pride and belonging among the local audience, reinforcing Al Ain Square's position as a cultural hub.

User Participation

The incorporation of UGC and daily stories encouraged followers to actively engage with Al Ain Square's social media accounts. User-generated content not only increased tagging and mentions of the brand but also fostered a sense of community ownership and participation.