Daikin’s AC
Brief
The objective was to differentiate Daikin's AC products from competitors by showcasing innovation and reliability through creative design. The idea was to develop a design strategy that would resonate with Middle Eastern consumers' preferences, lifestyle, and cultural sensibilities, while also communicating Daikin's commitment to cutting-edge technology and superior performance.
Approach
Climate-Centric Innovation
Technological showcase
Focus on sleek design aesthetics
Cultural Sensitivity