Jebel Hafit Desert Park
Jebel Hafit Desert Park, located at the base of Abu Dhabi’s tallest peak, Jebel Hafit, is a premier destination in Al Ain, offering a unique blend of natural beauty, rich history, and biodiversity. Visitors can explore archaeological remains dating back 8,000 years and the UNESCO-recognized World Heritage Site of Al Ain. As the park prepared for its season reopening, the goal was to drive awareness and attract visitors by highlighting its extraordinary features and historical significance.
With the reopening season approaching, Jebel Hafit Desert Park needed a robust marketing campaign to stand out in a competitive market and effectively communicate its unique offerings. The challenge was to generate significant awareness and engagement to ensure a successful reopening and increased visitor numbers.
Increase brand awareness and visibility of Jebel Hafit Desert Park’s reopening.
Highlight the park’s unique features including its natural landscapes, historical significance, and biodiversity.
Drive traffic to the park’s website and social media platforms.
Adventure enthusiasts and nature lovers
Families looking for engaging outdoor activities
Local and regional tourists interested in cultural and historical experiences
Developed engaging content showcasing the park’s diverse experiences, from hiking trails and mountain biking to historical discoveries and UNESCO World Heritage Site features.
Created visually compelling assets, including high-quality images and videos of the park’s landscapes, activities, and archaeological sites.
Produced teaser content highlighting the unique aspects of the park and its reopening events.
Social Media Advertising: Utilized targeted ads on platforms such as Facebook, Instagram, and TikTok to reach potential visitors. Ads featured eye-catching visuals and compelling calls-to-action to drive engagement.
Search Engine Marketing: Implemented Google Ads campaigns targeting keywords related to adventure tourism, historical sites, and family activities to drive traffic to the park’s website.
Influencer Collaborations: Partnered with local and regional influencers to amplify the campaign’s reach. Influencers shared their personal experiences and excitement about the park, driving organic engagement and adding credibility.
Monitored campaign performance in real-time using analytics tools. Adjusted strategies based on data insights to optimize ad placements, content effectiveness, and audience targeting.
Conducted A/B testing on ad creatives and messaging to determine the most effective approaches for driving engagement.
Results
The Jebel Hafit Desert Park season reopening campaign, executed by Agency Helix, successfully met its objectives of raising awareness and driving engagement and also paved the way for a successful reopening season, drawing visitors to experience its unique blend of adventure, history, and natural beauty. Through a strategic approach involving targeted content, multi-channel marketing, and ongoing optimization, the campaign achieved impressive results.