Reimagining Luxury: #TheNewMarinaMall Campaign

Marina Mall, a prominent shopping destination, sought to revitalize its brand image and showcase its revamped look to the world. AgencyHelix was tasked with spearheading the #TheNewMarinaMall campaign on social media, aiming to highlight the mall's transformation into a luxurious haven for shoppers.
AgencyHelix crafted a multifaceted approach to ensure the success of the #TheNewMarinaMall campaign:
The agency produced visually stunning content that showcased the mall’s new aesthetic.
Collaboration
Recognizing the power of influencer marketing, AgencyHelix partnered with a renowned niche fashion influencers.
To reinforce Marina Mall’s brand identity, AgencyHelix incorporated elements of the mall’s logo into the campaign visuals. The use of a gold palette and luxurious design elements conveyed the mall’s upscale ambiance, enticing visitors to experience its opulence firsthand.
AgencyHelix curated user-generated content that showcased the mall through the eyes of its visitors.



Results
The #TheNewMarinaMall campaign orchestrated by AgencyHelix yielded impressive results
view rate
video playthroughs
In summary, Agency Helix's innovative approach to the #TheNewMarinaMall campaign effectively showcased the mall's revamped look and transformed it into a beacon of luxury within Abu Dhabi’s retail landscape.