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Reimagining Luxury: #TheNewMarina­Mall Campaign

#Brand Identity Reinforcement
#Content Creation
#Influencer Collaboration
#User-Generated Content (UGC) Strategy
Brief

Marina Mall, a prominent shopping destination, sought to revitalize its brand image and showcase its revamped look to the world. AgencyHelix was tasked with spearheading the #TheNewMarinaMall campaign on social media, aiming to highlight the mall's transformation into a luxurious haven for shoppers.

Approach

AgencyHelix crafted a multifaceted approach to ensure the success of the #TheNewMarinaMall campaign:

High-Quality Content Creation

The agency produced visually stunning content that showcased the mall’s new aesthetic.

Influencer
Collaboration

Recognizing the power of influencer marketing, AgencyHelix partnered with a renowned niche fashion influencers.

Brand Identity Reinforcement

To reinforce Marina Mall’s brand identity, AgencyHelix incorporated elements of the mall’s logo into the campaign visuals. The use of a gold palette and luxurious design elements conveyed the mall’s upscale ambiance, enticing visitors to experience its opulence firsthand.

User-Generated Content (UGC) Strategy

AgencyHelix curated user-generated content that showcased the mall through the eyes of its visitors.

Results

The #TheNewMarinaMall campaign orchestrated by AgencyHelix yielded impressive results

96.7 %increase
in followers in 2 weeks versus previous period
147 KImpressions
in 2 weeks
133 shares & 300 comments
74.7 %
view rate
211 K
video playthroughs

In summary, Agency Helix's innovative approach to the #TheNewMarinaMall campaign effectively showcased the mall's revamped look and transformed it into a beacon of luxury within Abu Dhabi’s retail landscape.

Increased Brand Awareness

The campaign generated significant buzz around Marina Mall, resulting in a substantial increase in brand awareness and exposure across social media platforms.

Positive Perception Shift

Through the tactical combination of high-quality content, influencer collaborations, and brand reinforcement, AgencyHelix successfully positioned Marina Mall as a premier luxury destination, leading to a positive perception shift among its target audience.

Enhanced Engagement

By strategically leveraging UGC and captivating content, AgencyHelix drove higher levels of engagement, with users actively participating in conversations surrounding the mall's transformation.

Increased Brand Awareness

The campaign generated significant buzz around Marina Mall, resulting in a substantial increase in brand awareness and exposure across social media platforms.

Positive Perception Shift

Through the tactical combination of high-quality content, influencer collaborations, and brand reinforcement, AgencyHelix successfully positioned Marina Mall as a premier luxury destination, leading to a positive perception shift among its target audience.

Enhanced Engagement

By strategically leveraging UGC and captivating content, AgencyHelix drove higher levels of engagement, with users actively participating in conversations surrounding the mall's transformation.