Agency Helix, a boutique branding agency in the UAE
Challenging the norm is in our DNA
At Agency Helix, we built our agency to be a collision of the sharpest minds across disciplines, coming together to solve problems in fresh, unexpected ways. Because the best ideas don’t live in silos—they spark in the creative space between them. Every project we work on embodies a bold, yet effective take on branding.
As a boutique agency, we bring more of everything to the table. If you work with us, you will get more personalized attention from senior talent, more tailored strategies and more value for money. If you are looking for a branding agency in Dubai, Abu Dhabi or anywhere else in the UAE, give us a call. You won’t regret it.
Our branding services
Brand Strategy
Having clarity on your “why” as a brand is an essential foundational element of brand building. Our branding agency in the UAE will help you articulate and refine your goals, core values, target audience and vision and mission statements in addition to providing you with valuable insights through comprehensive competitor analysis.
Brand Positioning
We help you identify where to position yourself in the market to ensure your brand accomplishes its goals and reaches the right people. We know how to spot a gap in the market, and will help your brand fill it with clearly defined USPs and a winning positioning statement.
Brand Identity
The way your brand looks and feels strongly influences how you are perceived. Everything from your brand name, logo, tone of voice and even brand colors can help build the image you want to create. At Agency Helix, we are skilled at bringing together the individual components of brand identity to tell a story that is powerful and unique.
Brand Guidelines
Maintaining consistency in the way you present your brand is an essential part of brand building. Brand guidelines clearly define a set of rules or standards for key elements like tone of voice, brand colors, and logo use, among others. This ensures your brand has a cohesive identity and is easily recognizable.
Brand Design
Once your brand has a clear identity, the next step is visually extending it to various platforms and marketing materials. Wherever you want your brand featured - online, instore and beyond, we have got you covered. At Agency Helix, we have decades of experience offering branding in the UAE.
Rebranding
Rebranding, or reinventing your brand is advised if the gap between how you are perceived and how you want to be perceived begins to widen and you start to lose relevance. It is a strategic decision that we can help you take after evaluating your brand.
Discover the Agency Helix difference
Emirates Park Zoo
Emirates Park Zoo aimed to boost visitor numbers and engagement on social media during the summer months. Agency Helix was enlisted to conceptualize and execute the #10by10 campaign, leveraging a creative competition format to increase follower engagement and drive foot traffic to the zoo.
Result: Delivered tangible results in terms of increased foot traffic and visitor engagement, including 642K campaign views and 26.9% follower growth.
Jebel Hafit Desert Park
Jebel Hafit Desert Park, located at the base of Abu Dhabi’s tallest peak, Jebel Hafit, is a premier destination in Al Ain, offering a unique blend of natural beauty, rich history, and biodiversity. Visitors can explore archaeological remains dating back 8,000 years and the UNESCO-recognized World Heritage Site of Al Ain. As the park prepared for its season reopening, the goal was to drive awareness and attract visitors by highlighting its extraordinary features and historical significance.
Result: The reopening campaign raised awareness and engagement, with 1M impressions, 20% CTR and 58% overall follower growth.
Millennium Hotels and Resorts
As winter approached, Millennium Hotels and Resorts set out to capitalize on the rising trend of staycations among GCC residents. With a strong foothold in key locations across the region, the brand aimed to drive winter bookings while enhancing its digital presence. The goal was clear: inspire affluent travellers to choose Millennium properties as their ideal winter escape through a high-impact digital marketing campaign featuring high quality visual content.
The campaign’s focus was on increasing website traffic and showcasing the unique experiences at Millennium Hotels.
Result: With 72,500 link clicks, 85,000 social media interactions, and over 4.6 million impressions, Millennium Hotels and Resorts increased their visibility, engagement, and website traffic.
Souk Qaryat Al Beri
The Souk at Qaryat Al Beri offers a seamless blend of Arabian heritage and Venetian charm. This contemporary twist on a traditional souk is more than just a market—it’s an experience. Featuring a variety of unique restaurants, cafés, and a rich assortment of shops, The Souk presents an idyllic setting for both locals and tourists to explore a fusion of shopping, dining, and cultural experiences.
Result: The “A Journey Through Time and Taste” campaign led to phenomenal visibility, engagement and growth, with 800k Instagram impressions, 400k video views, and 385.7% Instagram and 84.9% TikTok follower growth.
Brands that trust Agency Helix
Step into a new era for creative branding in the UAE
Transform your brand into one that makes an unforgettable impact without diluting identity with our innovative strategies. We uncover new possibilities and fresh angles that will ensure you stay relevant. Connect with us if you are looking for:
- Branding agency in Dubai: If your search for the top branding agency in Dubai brought you here, don’t think twice. You won’t just love our work, but our team too. We believe in authentic connections and build lasting relationships with our clients no matter where they are.
- Branding agency in Abu Dhabi: As a homegrown branding agency, we chose to have our headquarters in the capital city. With over three decades of industry mastery within our innovative core, we bring a prized blend of expertise and valuable regional insights to the table.
Contact us
If you want the best branding services in Dubai, Abu Dhabi and the UAE, connect with us today. We will help take your brand to places it has never been.