Actionable market research in Dubai, Abu Dhabi and the UAE
Agency Helix: The market research agency for businesses that play to win
In a market as fast-moving, fiercely competitive and demographically layered as the UAE, how do you know who to target? What to build? How to price it? When to pivot?
The brands that thrive in the country are those that do their research. With over 200 nationalities and constantly evolving consumer priorities, businesses are navigating shifting behaviors, split loyalties and trends that come and go in a week. That’s why the region’s demand for professional market research is growing over 20% a year and why the savviest businesses are doubling down on data before making a single move.
From uncovering high-value segments to pressure-testing pricing strategies, from spotting unmet demand to sizing up your competition—market research companies in Dubai, Abu Dhabi and the UAE can give you real answers.
Partner with Agency Helix now and put the full weight of expert market research behind your every decision. Get ready to lower risk, optimize spend and tackle your domain with confidence.
Build what sells
Use real-world data to craft products, services and campaigns your audience is looking for. Less guesswork, more traction from day one.
Target smarter
Pinpoint the right segments, messages and channels so every campaign hits home and every Dirham works harder.
Stay ahead of the curve
Track changing behaviors, spot trends and discover market gaps, so you lead competitors and anticipate shifts
Powered by research
ADNEC Emirati Women’s Day Video Series
In honor of Emirati Women’s Day, Abu Dhabi National Exhibitions Company (ADNEC) aimed to spotlight the diverse talents and accomplishments of its Emirati female employees through a compelling video series. The objective was twofold: to celebrate the invaluable contributions of Emirati women within ADNEC and to inspire others with their stories of empowerment, resilience, and leadership. This case study explores the creative concept devised to capture the essence of Emirati Women’s Day while showcasing the richness of ADNEC’s female workforce.
Deerfields Mall Shaabia Campaign
Deerfields Mall, a prominent shopping destination in the UAE, aimed to enrich the visitor experience by collaborating with Agency Helix to create an immersive animation campaign centred around the beloved Emirati cartoon series, Shaabia sought to enhance its engagement with families and children. The goal was to create a memorable and interactive experience that would not only increase foot traffic to the mall but also foster a sense of community and joy among visitors.
Millennium Hotels and Resorts
As winter approached, Millennium Hotels and Resorts set out to capitalize on the rising trend of staycations among GCC residents. With a strong foothold in key locations across the region, the brand aimed to drive winter bookings while enhancing its digital presence. The goal was clear: inspire affluent travellers to choose Millennium properties as their ideal winter escape through a high-impact digital marketing campaign featuring high quality visual content.
The campaign’s focus was on increasing website traffic and showcasing the unique experiences at Millennium Hotels.
Result: With 72,500 link clicks, 85,000 social media interactions, and over 4.6 million impressions, Millennium Hotels and Resorts increased their visibility, engagement, and website traffic.
Perfecting the Air with Daikin
The objective was to differentiate Daikin’s AC products from competitors by showcasing innovation and reliability through creative design. The idea was to develop a design strategy that would resonate with Middle Eastern consumers’ preferences, lifestyle, and cultural sensibilities, while also communicating Daikin’s commitment to cutting-edge technology and superior performance.
How our market research company in the UAE works for you
Brands that bet on insight with Agency Helix
Your local lens into the UAE market
As a homegrown UAE brand, we understand the market, the mindset and how grounded, thorough research turns both into strategy. If you’re looking for insight that drives bolder decisions, we’re the team to make it happen. Get in touch with us if you need:
- Market research in Dubai: Fast, fluid and always a step ahead, Dubai’s market doesn’t wait and neither will you with us by your side. Leverage on-the-ground insight to move on opportunities, shift gear and back every decision with real context.
- Market research in Abu Dhabi: Steer your next move in the capital with market research powered by regional fluency, commercial focus and business foresight.
Contact us
If you want to level up your business strategy by working with the top market research company in Dubai, Abu Dhabi and the UAE, reach out to us today.
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